~ Prelude ~
The circle of life dominates the rituals of daily life in Benares. Before the dawn breaks each day, the burning flames of synchronised hands rotate round & round, over & over, to the sound of chants & bells. This is the morning aarati, a daily offering to the deities, piercing the darkness before the sun starts to rise…
Source: Loft & Daughter
~ Details ~
Hoop dimensions: 35mm x 3mm
Material: 22ct gold plated recycled silver (using a process called vermeil for a long lasting finish)
~ Social Impact ~
The Aarati Hoops have been carefully crafted by a small team of marginalised artisans displaced from West Bengal, who have found sustainable livelihoods through their skill in making beautiful pieces like these.
They are proudly certified by the World Fair Trade Organisation.
Each piece comes packaged in a soft organic pouch, which has been lovingly made by some of Jaipur’s most vulnerable women, who are bettering their lives through the income from the block printing, tassel making and stitching of these very pouches. No two are the same, each one beautiful in its imperfections.
~ Planet Friendly Packaging ~
Packaging is mindfully thought through to be kind to the planet, with tree-free recycled cotton paper care tags, FSC-certified and compostable tissue paper and a recyclable eco postal box. Even our embossed stickers are wood-free and completely biodegradable.
To help keep your jewellery looking lovely, each piece comes with a soft branded jewellery cloth.
In 2016, Katie quit her job in Sydney as a women's clothing buyer for a fast fashion retailer. Here, on the frontline of fast fashion, she sat at the many negotiating tables from Shanghai to Delhi, pinching to the last cent. Always pushing for cheaper, faster, for the massive volumes that would eventually find their way to landfill, Katie eventually realized she was part of a huge problem with this. She changed course and started jewelry brand Loft & Daughter, with which Katie wants to show that you can also give back to people with a fashion company.
Ethically produced: The jewelry is fairly made in Jaipur, India. The organization is WFTO (Fair Trade) certified and provides training and employment opportunities to vulnerable or displaced artisans. All items are made by hand using slow, traditional craft techniques, not in large factories.
Eco-friendly: Where possible, the label uses recycled silver, in addition to 22kt gold vermeil. Loft & Daughter also uses GOTS certified organic cotton with natural pigments. The workshop runs on solar energy.
Vegan: The items are vegan.
Shipping costs: Free in the UK and €10.80 in the EU.
Shipping time: 1-3 business days in the UK and 5-10 business days in the EU.
Address: No physical store.