Sneakers Barefoot Women White/ Grey

Will's Vegan Store UK about this product:

Bring natural movement back to your everyday. Built with a zero-drop, ultra-flexible sole and a wide foot-shaped toe box, these let your feet move the way they were designed to — free, grounded and strong.

Clean lines and a matt-finish Italian vegan leather upper, with vegan suede panelling for texture and contrast, give them a sharp look you can wear anywhere — walking through town, heading out with friends, or just keeping it moving in your own rhythm. The vegan suede panels aren't only there for looks: they add reinforcement where the shoe sees the most wear, so the style holds up to daily use.

Most of what makes these special is underfoot. The sole is barely a few millimetres thick and sits completely level from heel to toe — no raised heel, no built-in arch telling your foot what to do. It wraps up the sides of the shoe and is stitched along the sidewall, which is what lets it flex in every direction while staying durable. The result is genuine ground feel: you stay connected to the surface beneath you, your foot reads the ground and adapts to it, and the small stabilising muscles that conventional shoes do the work for start doing the work themselves. There's just enough cushioning to take the sting out of a stray pebble or rough pavement, but never so much that it dulls what your feet are telling you.

The toe box is the other half of the story. Where most trainers taper in and squeeze your toes together, this one is wide and anatomical — shaped to follow the natural spread of your foot so your toes can splay, flex and grip with every step. That's how feet are built to work, and giving them the room to do it is what supports proper alignment and natural movement over time.

Put it together and you get a shoe shaped to your foot rather than the other way round — minimal, flexible, and built to let your feet get stronger the more you wear them, without ever looking like a barefoot shoe.

These are the shoes that let your feet do what they were made to.

Composition

• Upper: Italian bio-based vegan leather (62–66% plant-origin materials) and Italian vegan suede (100% PU)
• Lining: Breathable sports mesh lining in 100% recycled polyester (rPET) – an open mesh that keeps air moving to help feet stay cool and fresh
• Insole: Ultra thin memory foam, PU, recycled PU
• Outsole: TR (thermoplastic rubber)
• Laces: Long, extra-strong laces (100% recycled polyester), with metal lace tips (100% zamak — a durable zinc alloy)

Construction and Features

• Shank: No shank – a soft, flexible build that moves with your feet
• Hardware: Hidden metal eyelets that sit behind the vegan leather for a clean finish, with metal lace tips — both 100% zamak (a durable zinc alloy)
• Construction: Strobel construction – the upper is stitched directly to a soft textile base, with the sole bonded underneath. With no rigid board or stiffeners inside, it flexes naturally with your foot and stays light underfoot
• Water Resistance: Water-resistant for everyday wear – keeps you dry in rain, puddles, wet streets, and most winter conditions. Just avoid heavy saturation or full submersion.

Source: Shop Like You Give a Damn

Will's Vegan Store launched in 2012 as a vegan shoe company. Since then, they've moved into fashion and other products as well.

The brand continuously reflects on it's operations to see where they can do better. 

Eco-friendly: The majority of items are made from vegan leather alternatives. Some are still plastic-based (PU/PE), but since 2017 they've introduced more biobased and recycled materials into their vegan leather. They have created a sneaker that's fully biodegradable and are certified carbon neutral.

Extra cool is that they have a take back scheme, where you can send back your old shoes to be recycled into outsoles for new Will Vegan's Shoes.

Vegan: As the name suggest, Will's is a completely vegan brand. It's PETA-approved.

Fair & local production: Will's Vegan produces in factories in Portugal and Italy, of which some are part of the Fair Wear Foundation.