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Greenhushing in Fashion: It’s Bad... But We Kind of Get it
Yep, greenwashing has a cousin. Here's what greenhushing means in fashion and what you can do about it as a consumer
Discover all ethical fashion in one place
We curate all brands and shops so you can easily browse sustainable clothing
At Project Cece you can choose what is important to you
At Project Cece you can choose from 5 sustainability filters: environmentally friendly, fair trade, vegan, produced in Europe, and good cause. By filtering on sustainability labels, you only shop the products that fit your values. It is also possible to filter on certificates and materials.
Sustainability labels:
Eco-Friendly
The environmentally friendly label is awarded by Project Cece when sustainable materials are used for the clothing and accessories. We also look at environmentally friendly production, such as water management and the use of hazardous chemicals.
Sustainability labels:
Fair Trade
The fair trade label is awarded at Project Cece if the production process of the garment or accessory is done fairly. This means a good salary, safe and hygienic working conditions, normal working hours.
Sustainability labels:
Good Cause
Some sustainable brands also want to give something extra back to the world. They plant trees, they support charities, they provide free training and health care to the communities where their products are produced, and sometimes they give away free products. These brands also receive the Good cause label.
Sustainability labels:
Produced in Europe
At Project Cece we define local production as all production carried out within Europe. This means that your product does not have to travel as far before it hangs in your wardrobe, and that there is often (but certainly not always) better control of the working conditions.
Sustainability labels:
Vegan
The vegan label is awarded if the entire brand only produces using vegan materials. This means that no animal materials are used such as wool, silk or leather, and that no animal dyes are used.
All shops in one place
Over 300 brands & stores
Browse through all your favourite shops on one website. With our tech we make it easy.
Filter on sustainability and choose
All info on ethics and sustainability with every product. Filter on sustainability type and choose what you think is important ánd beautiful.
Support sustainable initiatives
Found your favourite? With every purchase you support sustainable shops directly! If every consumer buys fair, the fashion industry has to make a change.
Media Mentions
Project CeCe is super easy to navigate. Housing bigger brands like Toms and People Tree alongside smaller unknown names, it's a gateway to a more eco-friendly wardrobe.
Project Cece: The Online Shopping Hub Helping You Find Sustainable Fashion. If you’re into fashion but uncomfortable with the fact it can have a high environmental cost, this new shopping site might be just what you’re looking for.
Founded in 2016 and initially funded with their own resources, the start-up has taken off fast after rave reviews in the media. Following success in Germany, it has also recently launched a website serving the UK.
Latest news & blogs
A Merry Gift Guide for Christmas 2024: Small Businesses to Support & DIY Ideas
It’s almost that time of the year again; CHRISTMAS! For us, it’s one of our favourite holidays in the year and we’re always excited to bring home some great goodies and gifts. Like every year, we’re always looking to have a sustainable approach to Christmas shopping which means, buying thoughtful gifts from businesses that align with our values, buying secondhand or even dive into a DIY-project as a gift. This blog is full of businesses that made for popular gifts and tips on how to give sustainable gifts during Christmas. So let’s dive right in!
Is Merino Wool Sustainable? (Avoid Our Costly Mistake)
Why is Merino wool so special? And is it more or less ethical than normal wool? Let’s find out! We’ll also show you how to take care of it properly.
How to Make Your New Year Fashion Resolutions Stick (Happily)
“I’ll quit fast fashion” but then you do another haul before January is over? These tips should help you break free from that cycle for good!
11 Sustainable Winter Essentials (+ Tips to Stay Warm & Ethical)
Enough with all those polyester jumpers or scarves made in sweatshops! Fall in love with fewer sustainable winter essentials, and (re)wear them ethically.
No Excuse: Shein’s Average Shopper CAN Afford Ethical Clothes
Shein’s average consumer ISN’T a student or minimum wage worker on a budget, and they ARE aware of their environmental impact. So, we’re done excusing them.
Sustainability labels
Fair Trade
Brands with the Fair Trade label, produce fair trade. They give their workers a living wage, and save and hygienic working conditions.
Good Cause
Brands with the Good Cause label really try do something extra for the world. This can be for example donating to charity, providing training, or planting trees.
Produced in Europe
Brands that produce their products in Europe (incl. UK).
Eco-Friendly
Brands with the Environmentally Friendly label are actively working on putting less stress on the environment, by for instance using sustainable materials.
Vegan
Brands with the Vegan label are produced without the use of any animal products.
