Brand: Dedicated was founded in 2012 by a group of friends in Stockholm. They thought it was remarkable that no streetwear brand was committed to better working conditions and a smaller ecological footprint. Bound by their passion for graphic design, photography, music and pop culture, they decided to start a sustainable and ethical streetwear brand themselves.
Fair Trade: Dedicated produces environmentally friendly clothing and they are SA8000® approved. From the outset, they focused on developing long-term relationships with their suppliers producing in an ethical manner.
Environmentally Friendly: For their ethical clothing they use sustainable materials such as fairtrade cotton, GOTS certified organic cotton, recycled polyester and Tencel-Lyocell which are PETA-Approved.
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