Lovjoi was founded in 2014 by Verena Benz. Verena owned an organic grocery store in Germany, but noticed that the clothes she bought did not match her values at all. So she decided to set up a brand herself that did.
Eco-friendly: Lovjoi uses various innovative materials such as EcoVero™, Cupro, Tencel™ and recycled polyester.
Fair production: most of the collection is made in Lovjoi's own studio in Dürmentingen in the south of Germany. For denim, underwear and swimwear, Lovjoi works together with factories in Portugal, Turkey and Tunisia. The last two are GOTS certified.
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