Brand: Noohïm

Noohïm is an ethical fashion brand that want to empower women all over the world. They create beautiful garments while taking care of the earth and its people.

Fair trade: The clothing is produced in India by the social enterprise Saheli Women. Saheli Women is a non-profit founded with the aim to financially empower women in rural Rajasthan by creating ethical and sustainable fashion. They produce fair, following inclusive principles, and offer the women a fear-free creative space where they get the freedom to decide their own working hours and holidays.

Environmentally friendly: The clothing is made from 100% vegetable-dyed cotton. This cotton is sourced by Saheli Women, and they dye it themselves. Saheli Women uses recycled and upcycled materials, deadstock, and organic cotton (often GOTS certified). They only work with small fair textile producers in India.

Vegan: The clothing is vegan.

Good cause: Noohïm supports Saheli Women.