Svaha is a children's clothing brand founded by two women who, after becoming a mother, noticed that there is not much mainstream children's clothing for children who do not fit entirely within the traditional gender pattern. Why are there no clothes for girls with astronauts or other scientific themes? Why is there no clothing with butterflies for boys? They decided to do something about this and in 2015 Svaha was founded to break through gender stereotypes in children's clothing. The clothing is made in India, in the studio of a friend of founder Jaya. This factory uses the highest ethical standards. Svaha uses ecological paint and organic cotton.