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Eco-friendly: Besides all products being GOTS-certified organic, JulieMay's factory uses small batch dyeing to reduce water waste and uses non-toxic detergents.

Fair & local production: JulieMay has its own factory in the UK, where it can ensure good working conditions. They also provide accommodation to one of the seamstresses to avoid long travel hours.

Good cause: JulieMay supports multiple projects through a third party, including the Eden Reforestation Project, Plastic Bank recycling and Improved Cook Stoves in Malawi. They also independently donate to Uncommon Threads, a non-profit focused on female empowerment through personal development coaching and individualized wardrobe styling to build self-esteem.