Brand: BYBI

BYBI (By Beauty Insiders) brings you fun, high-quality beauty products with 100% natural, vegan and cruelty-free ingredients. Made in London, the range was created by beauty bloggers Elsie and Dominika, who founded Clean Beauty Co - the UK's largest natural beauty blog promoting transparency in beauty products and enabling people to know what they are putting on their skin. Over the years, their blog has gained great recognition in the world of clean beauty, so in 2017 the girls decided it was time to create their own skincare brand and BYBI was born.

Fair trade: Elsie and Dominika are trained formulators and skincare experts who create these products.

Environmentally friendly: 'the BYBI pledge': Net Zero on Carbon by the end of 2020. BYBI tackles this by offsetting their CO2 footprint with carbon removal. In addition, all products are 100% made from natural ingredients.

Produced locally: within Europe, in the UK.

Vegan: all products are 100% vegan and not tested on animals.