‘YOU’RE GOLDEN’ – and so is your phone’.
Everyone loves phones. Nobody likes waste. Worldwide there are hundreds of millions of old mobile phones lying in people’s drawers. Doing nothing.
Nowa is on a mission to collect these old end-of-life phones and create something beautiful with them. Because our raw materials are running out, it is becoming increasingly important that we recycle more. Only then we can reuse valuable raw materials – such as gold and silver in old phones. In your old phone(s)!
That’s why we’re starting the CHAINREACTION, the coolest ACTION for collecting old mobile phones!
When you order one of our bracelets, you will receive one extra card with ‘YOU ARE WORTH GOLD – and so is your phone’. With this card, you can tell someone how much you like him or her and you will spread the message of the importance of handing in your old phones. Like a true chain reaction.
YOU are the most important chain. This is your Chain Reaction! Be kind to each other and the planet, and spread the message.
We recently launched our new Dutch website www.mijnkettingreactie.nl! When you order a bracelet on that website, you will receive an enveloppe which you can use for sending your old phones FOR FREE. As a reward you will get access to lots of cool stuff with discounts.
Together we can make a difference! Subscribe to the newsletter to stay up to date about fair and sustainable fashion. We plant a tree for every subscription! 🌳