Brand: Kingdom of Wow!
Kingdom of Wow! is an ethical brand that combines everyday luxury with sustainability to create timeless footwear. Founded in 2015 by Godie van Paal in Siem Reap in Cambodia with a goal to produce responsibly and create local employment.
Fair trade: Kingdom of Wow! workshop provides a safe and healthy workplace for their team, a light and airy space where products are created to the sound of friendly chatter. A nourishing place where local women earn fair wages to support themselves and their families. Ensuring healthy work-life balance the teamwork 5 days a week (6 days being the Cambodian standard) to allow working mums to manage motherhood and other family responsibilities. Free childcare is also available for young children.
Environmentally friendly: Their espadrilles are cotton made with jute soles and natural rubber outers. Their slippers are a blend of wool and acrylic yarn with a suede sole finish. Kingdom of Wow! is phasing out acrylics for bamboo viscose making their slippers 100% biodegradable. They offset business CO2 emissions with a tree-planting project in Cambodia.
Vegan: Kingdom of Wow! espadrilles are 100% vegan. Their slippers are wool made from Icelandic Sheep that are treated well and mulesing-free.
Good cause: Kingdom of Wow! values their team. They provide insurance and nutritious free lunches, as well as scholarships for further education and interest-free loans to buy motorbikes. They also support various local NGO projects.